Product Photography

Photos provided by product photography are suitable for advertising, catalogues, product manuals, brochures and similar publications, and are also used for posters, exhibition materials and packaging decoration, such as packaging bags, packaging boxes, etc. Photos introducing products must be clear, bright and direct, and reproduce the product's colour, shape, material and structure. Photos used for promotion usually must beautify the product and make people associate it with tangible and intangible benefits, which are generally expressed through imagery.

Product photography is mostly carried out in a studio, because the lighting conditions in a studio can be fully controlled. Some photos are taken on location, for example when a certain environment is needed, or when large products are not easy to move. Generally speaking, most are completed indoors.

The photographer will make a design in advance, then complete it according to the design and art direction. For the product itself, this is a kind of still life photography, where various light sources can be used and the effects can be continuously checked; the quality of the shoot depends on the level of photography.